Jackson Alsop


Currently UX Lead at VML Sydney, making cool stuff with even cooler people. Working on products and platforms for the finance, retail, and healthcare industries. Also teaching the occasional class at General Assembly.


Key Projects

Pfizer

Design & strategy for healthcare professionals.

Leading user experience efforts across the account, including the strategy, design, testing, and development of digital products.

Bankwest

Design sprints for mobile banking innovation.

Led the UX team through multiple, iterative design sprints including ideation, rapid prototyping and user research.

TMB

Conversational interface in finance.

Built rapid prototypes of a banking bot for TMB customers and led the planning, facilitation, and reporting of usability testing.

McDonalds

Ideation and prototyping for in-store experience.

Exploring use of new tech in retail environments. Also worked with the design team on digital in-store menu boards.

Petbarn

Mobile app for pet lovers.

Worked with the design team on new iOS and Android apps for Petbarn, contributing wireframes and information architecture.

Tennis Australia

Web and app build for tennis fans.

Worked on the design team for Australian Open, developing and testing information architecture.

American Express

Automated merchant support at scale.

Planned and facilitated user research and co-designed a prototype and pilot programme for a customer service bot.