Jackson Alsop

Currently UX Lead at VMLY&R Sydney, making cool stuff with even cooler people. Working on products and platforms for the finance, retail, and healthcare industries. Also teaching the occasional class at General Assembly.

Key Projects


Design & strategy for healthcare professionals.

Leading user experience efforts across the account, including the strategy, design, testing, and development of digital products.


Design sprints for mobile banking innovation.

Led the UX team through multiple, iterative design sprints including ideation, rapid prototyping and user research.


Conversational interface in finance.

Built rapid prototypes of a banking bot for TMB customers and led the planning, facilitation, and reporting of usability testing.


Ideation and prototyping for in-store experience.

Exploring use of new tech in retail environments. Also worked with the design team on digital in-store menu boards.


Mobile app for pet lovers.

Worked with the design team on new iOS and Android apps for Petbarn, contributing wireframes and information architecture.

Tennis Australia

Web and app build for tennis fans.

Worked on the design team for Australian Open, developing and testing information architecture.

American Express

Automated merchant support at scale.

Planned and facilitated user research and co-designed a prototype and pilot programme for a customer service bot.